“This is a new demographic and environment for our company.” “As the most tech savvy generation yet, we wanted to introduce them to happy nation in the digital space where they choose to spend their time, the metaverse.” Inclusivity and environmental sustainability are central to who they are,” said Susan Anderson, Vice President of Creative at happy nation. “Our brand was launched to reflect the needs and values of Gen Alpha, with their parents in mind.
Spending time in the metaverseĮarlier this year, happy nation collaborated with Roblox on another virtual hub featuring obstacle courses. The hub also contains several mini games similar to the playground area in Livetopia, including slides, hidden areas, and climbing walls. The obby allows players to design their own unique branded tee by running through a succession of sprinklers, paint bursts, tie-dye dip pools etc. The new happy nation hub in Livetopia features a timed obstacle course (obby), leaderboards, and a boutique with a happy nation capsule collection that players can purchase with happy tokens they collect while playing.Īll styles displayed in the boutique are also available for purchase here. Happy nation, a digital apparel and accessories brand for tweens from Victoria’s Secret & Co., has launched an immersive gaming integration in Livetopia on Roblox.ĭeveloped in collaboration with SuperAwesome, Color It You is centred around the brand’s values of “community and expressing individuality” and features a donation component to Undies for Everyone, where it will donate one pair of undies per player (up to 14,000 pairs) to children living in poverty or crisis.
0 kommentar(er)
